Sugar Can Be Sweet! An Update for Behind the Brands

From the Behind the Brands website

"After nearly 6 months of campaigning, the world’s second largest food and drink company agreed to a zero tolerance policy on land grabs and for its bottlers to do the same.

“Consumer power just got a little bit stronger,” said Winnie Byanyima, executive director of Oxfam International. The second biggest food and beverage company in the world has committed to put its full weight behind preventing land grabs in its supply chain. Suppliers who want their ingredients to be used in everything from Pepsi Cola and Doritos to Gatorade and Mountain Dew must now ensure their land is acquired responsibly.

 

“This would never have happened without hundreds of thousands of people standing up to insist that companies respect the rights of people in their supply chains. No company is too big to listen to its customers. Together we can transform the food industry if consumers demand it.”

PepsiCo’s announcement comes on the heels of similar commitments made by the Coca-Cola Company in late 2013 after just one month of your campaigning.

And Associated British Foods (ABF), the other company you’ve been calling on to act, recently created new policies committing to the principle of free, prior and informed consent (FPIC), which helps ensure communities are consulted and must give consent before the land they are using is sold. Oxfam is currently in dialogue with ABF-owned Illovo, the largest sugar producer in Africa, to encourage them to take further steps to implement this policy.

So what exactly have they committed to?

Oxfam welcomes PepsiCo’s commitment to “zero tolerance” for land grabbing, including commitments to:

1. Adhere to the principle of Free, Prior and Informed Consent and require that its suppliers, including bottlers, do the same.
2. Disclose the top three countries and suppliers of its cane sugar.
3. Conduct and publish social, environmental and human rights assessments, including into land conflicts.
4. Engage with governments and international bodies to support responsible land rights practices.
5. Engage with suppliers regarding the cases in Brazil and Cambodia highlighted by Oxfam’s Nothing Sweet About It report to pursue resolutions that respond to community concerns.

We’ll be closely tracking PepsiCo to make sure they follow through on their promises - see the roadmap here.

What does this mean for farmers and their communities?

As one of the biggest food and beverage companies in the world, PepsiCo has immense power to influence its suppliers and other companies in the industry. As a result of these commitments, better measures will be taken by PepsiCo to avoid land conflicts that drive farmers off their land and out of their homes.
“We applaud PepsiCo’s important step forward in declaring zero tolerance for land grabs,” said Byanyima. “We will monitor the actions the company takes to follow through on this commitment. In particular we will continue to advocate, along with local partners, for appropriate resolution for the communities in Brazil and Cambodia who continue to struggle to regain the rights to their land. Other companies must now follow PepsiCo and Coca-Cola’s lead and transform the industry’s approach to land rights”.

Thank you

Without your voices, this would not have happened. So we need you to be ready to speak out again in May when we launch our next action on the injustice of climate change."


What to Post on Social Media
We’d love your help to celebrate, spread the word and thank your supporters. Please post the following on social media.

Twitter:

• WIN! You spoke, @PepsiCo listened! (link to blog) RT to share the news! #behindthebrands
• GREAT NEWS: @PepsiCo have committed to zero tolerance of land grabs! (link to blog) RT to share the news! #behindthebrands

Facebook:

• You spoke, PepsiCo listened!After nearly 275,000 of you took action PepsiCo have committed to put its full weight behind preventing land grabs in its supply chain. Suppliers who want their ingredients to be used PepsiCo’s products like Pepsi Cola, Lays and Doritos must make sure they commit to the zero tolerance approach to land grabs. Find out exactly what the biggest food and drink company in the world has committed to in our blog (LINK) – and SHARE this post to share the great news!
• PepsiCo, the world's 2nd largest food and drink company, has listened to nearly 275,000 of you and committed to a zero tolerance policy on land grabs throughout their supply chain!  Following your pressure, PepsiCo will be making sure it's sugar, and other ingredients in its products like Pepsi Cola, Doritos and Tropicana, does not lead to farmers and communities being kicked off their land and out of their homes. You made this happen - so find out exactly what's been committed to and how we'll make sure they stick to their promises here - and SHARE this post to share the great news!